American Born Moonshine

How do you launch a liquor brand from scratch? Pour lots of hard work into it. And have a great idea. For ABM, we created an aura of authenticity and mystic for a brand that didn’t even exist before 2013. We conjured up a modern take on a good ole fashion moonshine run and emerged from the shadows with a ground-up product campaign that felt straight out of Copperhead Road. It would become the most successful launch in the history of Best Brands, Incorporated.